![]() ![]() Many passengers loved the “sky bunny” approach. After serving dinner, the stewardesses would unwrap their skirts and pull off their blouses to expose slinky bloomer-turtleneck combos. Just before take off, they’d unzip their coats to reveal blouse and skirt outfits. This meant its female flight attendants boarded the plane in sherbet-colored outfits, then removed layers throughout the journey. Fly Me.” Continental went with “ We Really Move Our Tail For You.”īraniff was ahead of the curve, launching “ The Air Strip” campaign in 1965. National Airlines had huge success with their “Fly Me” campaign, starring real flight attendants who’d declare “I’m Linda. Then the airlines ran print and television ads with the women front and center. American experimented with a Western look of tartan miniskirts and Daniel Boone-style raccoon hats. Southwest put stewardesses in orange hot pants and go-go boots. They sold tickets based on their stewardesses.įirst, they dressed them in skimpy uniforms. They didn’t sell tickets based on their safety records, or their destinations. In the 1970s, airlines in the United States came up with an ingenious marketing strategy. Their story surprised me their fierceness and feminism inspired me. While researching my new book, The Great Stewardess Rebellion, I learned a lot about the flight attendant industry’s evolution-and revolution. A group of courageous “stewardesses” found creative ways to fight back, sparking a tradition of flight attendant activism that continues today. Such ire in the skies isn’t new: 50 years ago passengers were regularly belittling, disobeying, and pawing flight attendants-often with the airlines’ tacit approval. Anger about masking rules and the stress of pandemic travel have fueled physical and verbal attacks against workers in the cabin. In 2021, the Federal Aviation Administration recorded 5,981 unruly passenger incidents. ![]() Since the COVID-19 pandemic began, flight attendant abuse has soared. After he groped two female flight attendants and punched their male colleague the crew took action, restraining him for the rest of the journey. You’ve probably heard about the recent Frontier Airlines flight, in which a drunk, out-of-control airline passenger was duct-taped to his seat. ![]()
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